In this episode, we break down the essentials of pricing weddings and events. We’ll teach you how to cost each part of the event, stem by stem, ensuring you order exactly what you need, so you avoid over ordering or running short on flowers.

You’ll also receive our pricing and profitability costing sheet, an invaluable tool we’ve refined over the last five years. This Excel document is a comprehensive guide that helps you break down each element of your event, including flower varieties, prices, stem counts, and total costs. Using this sheet, you can calculate accurate prices, track the flowers you need, and stay within budget. This simple and efficient sheet will save you time and stress, providing you with the clarity you need for every event, making it easier to manage your business and scale your profits over time. We’ll walk you through how to use it and show you how it can help you set the right prices for every event.

We also dive into the often-overlooked aspects of floristry pricing, such as setup and takedown costs, and floristry charges that can feel overwhelming to calculate. By the end of this episode, you’ll have the confidence to price these elements correctly, ensuring you’re charging for your time, expertise, and all the hard work behind the scenes.

By the end of this episode, you’ll have the knowledge, tools, and confidence to cost your events accurately and ensure profitability, giving you peace of mind and a solid foundation to grow your floristry business.