Pricing & Profitability
In this episode, we break down the essentials of pricing weddings and events. You'll learn how to cost each part of an event, stem by stem, so you order exactly what you need, avoiding both waste and shortages.
We’ll also introduce our refined pricing and profitability sheet: an Excel tool developed over five years to help you track flower varieties, prices, stem counts, and total costs. It makes pricing clear, accurate, and stress-free, saving time while supporting profitability. We'll guide you through how to use it to confidently set the right prices for every event.
We also cover often-overlooked costs like setup, takedown, and the many behind-the-scenes hours florists put in, ensuring you charge properly for your time and expertise.
By the end, you’ll have the knowledge, tools, and confidence to price accurately and profitably, giving you peace of mind and a strong foundation to grow your business.
WHAT YOU’LL LEARN
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Pricing Weddings with Precision
Learn how to cost each element by stem, so you order exactly what you need, with no waste.
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Charging for the Overlooked Bits
Confidently price setup, takedown, and all those hidden tasks that deserve your time and money.
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Using the Costing Sheet
Get access to our tried-and-tested pricing sheet to track stem counts, costs, and total spend with ease.
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Streamlining Your Workflow
Save time and stress with a clear system that brings structure to your event planning.
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Building a Profitable Floral Business
Gain the confidence to price your work properly and grow a sustainable, profitable business.
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Maximising Profitability
Use our tool to set accurate prices, stay within budget, and scale your profits over time.