From floristry foundations and business basics to pro client mock-ups with our digital design tool, Honey Bunch Flower School gives you everything you need to start and grow your floral journey — with optional 1-2-1 coaching to support you along the way.
Whether you're a new florist, a passionate DIY enthusiast, or considering a career change, we’ve designed this platform to give you the tools, skills, and confidence to succeed. We’re sharing the knowledge we wish we had when we first started, covering everything from essential florist tools and pricing strategies to sourcing, creative design, and the fundamentals of wedding floristry.
Through our courses, you’ll learn how to refine your personal style, approach floral design with confidence, and gain an inside look at how we run our business—from behind-the-scenes logistics to bringing a floral vision to life. Our goal is to equip you with both the creative and practical skills needed to turn your passion for flowers into a thriving venture.
Ep 1:
The Essentials
In this episode, we’ll cover the essentials of wedding floristry, including the must-have toolkit, creative and logistical planning, and everything you need for sourcing, conditioning, and flower care.
You’ll learn how to source the best blooms for your events, from building relationships with suppliers to selecting seasonal flowers that align with your designs.
We’ll also teach you the proper conditioning techniques to ensure your flowers stay fresh and vibrant for the big day.
We’ll guide you through creating timelines for your events and introduce you to social marketing strategies. You’ll also learn how to moodboard with colour and how to use different flower categories to refine your vision.
Plus, we’ll explore how to develop your personal style while incorporating elements of the Honey Bunch signature look. Perfect for those just starting their wedding floristry journey!
Ep 3:
Tablescapes
You’ll learn how to source the best blooms for your events, from building relationships with suppliers to selecting seasonal flowers that align with your designs.
We’ll also teach you the proper conditioning techniques to ensure your flowers stay fresh and vibrant for the big day.
We’ll guide you through creating timelines for your events and introduce you to social marketing strategies. You’ll also learn how to moodboard with colour and how to use different flower categories to refine your vision. Plus, we’ll explore how to develop your personal style while incorporating elements of the Honey Bunch signature look. Perfect for those just starting their wedding floristry journey!
Ep 2:
Bouquets & Buttonholes
In episode 2, we’ll focus on personal flowers - bridal and bridesmaid bouquets and buttonholes for the groom’s party.
We’ll dive into designing the perfect bridal bouquet, focusing on the importance of selecting the right stems for balance, texture, and visual appeal. You’ll learn how to build bouquets using our carefully curated flower recipe, which outlines the flowers and quantities, whilst focusing on the spiral technique for creating a cohesive and beautiful design. We’ll also teach you how to reflex different varieties of flowers, including roses, tulips and lisianthus to add texture and elegance to your bouquets, along with other tips and tricks to elevate your work.
In addition to bridal bouquets, we’ll cover the creation of bridesmaid bouquets, both single-variety and mixed designs, using the same approach. We’ll also teach you the essential techniques for constructing buttonholes, including how to use dainty flowers to create maximum impact.
Ep 4:
Pricing
In this episode, we break down the essentials of pricing weddings and events. We’ll teach you how to cost each part of the event, stem by stem, ensuring you order exactly what you need, so you avoid over ordering or running short on flowers.
You’ll get access to our Pricing and Profitability Costing Sheet - an Excel tool we’ve refined over five years to help you confidently price every element of your event. From flower varieties and stem counts to total costs, it breaks everything down clearly so you can stay on budget, save time, and grow your profits. We’ll walk you through exactly how to use it.
We’ll also cover the often-overlooked costs like setup, takedown, and behind-the-scenes labour, so you’re charging properly for your time, skills, and effort.
By the end of this episode, you’ll have the tools, clarity, and confidence to price your work accurately and run a more profitable floristry business.
The Complete Course
From floristry foundations and business basics to pro client mock-ups with our digital design tool, Honey Bunch Flower School gives you everything you need to start and grow your floral journey—with optional 1-2-1 coaching to support you along the way.
Digital Mock-up Tool
Created for florists, by florists, our easy-to-use Canva-based tool empowers you to design beautiful, professional floral mock-ups. Say goodbye to the uncertainty of visualising your floral arrangements, our tool brings your ideas to life.
With a catalog of over 200 flowers, plus a wide range of vessels, table accessories, arch frames, and table shapes, you’ll have all the resources you need to plan and present comprehensive designs.
Whether it’s a centerpiece or an elaborate installation, this tool helps you showcase your floral concepts with confidence.
1-2-1 Coaching
Looking for personalised guidance? Book a 1-2-1 coaching session with us! Whether you're just starting out and wondering where to begin, looking for help with pricing a wedding, or needing advice on branding or social media strategy, we’re here to support you. Whatever your questions or challenges, we’ll provide tailored advice to help you grow your floral business with confidence.
